In 2007, Tien Tzuo evangelized the shift from products to services, coining the phrase “The Subscription Economy.” Before starting Zuora, Tzuo was one of the ‘original forces’ at Salesforce (employee #11) where he built its original billing system and served as their Chief Strategy Officer & Chief Marketing Officer for almost a decade. Following his experience at Salesforce, Tzuo launched Zuora and for the last 13 years has made it his mission to empower businesses to make the shift to subscription-based business models.
Subscribed hearts subscriptions so much we even wrote a book about it.
A Forbes Top 10 Business Book and national bestseller, Subscribed (the book) details the benefits of service-based subscription models disrupting industries across the globe, transforming companies and redefining the future of business.
“If you’re not shifting to a subscription business model now, chances are that in a few years you might not have any business left to shift.”
About Tien
Over the years, Tzuo has been regarded as the world’s foremost authority on the Subscription Economy – recruited to be on the cover of Forbes AI, profiled by Forbes, Fortune, and the Wall Street Journal, as well as interviewed live on CNBC, Mad Money and Sky TV. Tzuo was named Entrepreneur of the Year by EY in 2016, CEO of the Year by The Silicon Valley Business Journal in 2018, and most recently named a bestselling author by USA Today and Amazon for his book Subscribed. Tzuo has spoken at the G-20 Summit and has been a mentor to Andre Iguodala of the Golden State Warriors.
“Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien.”
“Subscribed is the ultimate playbook for customer- first companies.”
“I’m urging everyone to buy this... the manifesto for this year.”
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from your preferred retailer | available in 14 languages
Also available as an audiobook
SUBSCRIBED is now available around the world from Penguin Random House. It is published in 14 languages, reaching the US, UK and Commonwealth territories* (Penguin UK), Singapore and Malaysia (Times Publishing Group), Japan (Diamond Publishing), Korea (Bookie Publishing), Germany (Plassen), Spain (Urano), mainland China (Beijing Huazhang), Taiwan (CommonWealth Magazine), Vietnam (Saigon Books), Turkey (Salon Yayinlari), Pakistan (Tarjomanclub), Russia (Eksmo Publishers), France (Eyrolles), Thailand (Live Rich).
*UK & Commonwealth territories: UK & Republic of Ireland, Australia, New Zealand, South Africa, India, Singapore and Malaysia.