To answer this question, you first have to understand what the subscriber experience is. In short, it’s the ongoing interaction between a subscriber and a vendor. The key word is “ongoing.” These ongoing interactions include everything that might impact the perceived value a customer gets from your products/services — from the experience of signing up for your offerings to the invoices they receive for products/services rendered, the communications they have with your customer success team, subscribers making changes to existing subscriptions, and more. For B2B companies — with their feature rich nature of frequent release cycles, ease of deployment, and anywhere/anytime access to cloud-based solutions — subscription models are a natural fit. But this model is more than just a tech shift. It’s more than just a shift from products to services, from hardware to hardware-as-a-service. It’s a culture shift that needs to be wrapped around subscribers.