During the COVID-19 pandemic, the demand for digital goods and services has exploded as businesses have been forced online and customers have been shopping safely from home. Most of us have experienced a much higher number of video calls replacing face-to-face interactions; even birthday parties and weddings ceremonies are happening via video. The digital conference tool Zoom experienced a huge spike in use on a single day in April, with 300 million people using its services.
Consequently, digital businesses are now reaching a critical mass, with demand coming in from new demographics and geographies. And payments are playing a critical role, enabling businesses to open up new markets and optimize potential from existing customers.
So, in this article, I’ll explain the key areas for digital companies to consider in order to reach what we call “peak payments conversion.”