Increasing bandwidths, cloud connections, and new IoT solutions are driving technological change. They’re also driving the subscription economy, in which monetization takes place via flexible subscription models and pay-per-use. The promising potential of recurring revenues makes subscription models attractive. However, common subscription-based business concepts — such as those you may be familiar with from a company, like an Adobe or Netflix — cannot be directly transferred and applied to the business of providing industrial capital goods. So what does an industrial company have to do to change its business model from pure product sales to agile subscription models?