The Second Era of the Connected Vehicle is officially underway. The convergence of 5G infrastructure, artificial intelligence (AI), and the Internet of Things (IoT) have created a new reality where drivers, vehicles, and Original Equipment Manufacturers (OEMs) are interconnected in a continuous innovation loop. The challenge for automotive companies is that software and services, which will soon be valued more than the sum of a vehicle’s mechanical parts, are best sold through flexible offerings such as a subscription model, and many OEMs have yet to build up this expertise.
That’s the realization one of our most strategic clients, a major automaker OEM, had when they first decided to market a wide range of in-vehicle connected services. They had mastered the technology, but they were still uncertain on how to monetize it. Enter the Subscribed Strategy Group (SSG), the division of Zuora exclusively responsible for helping companies succeed in the Subscription Economy.
As the leader of our client’s connected services team explained, “There is information overload in the subscription space. Trying to find something specific to your industry is hard enough, but it is especially difficult to find information applicable to your maturity level as a subscription business. We were looking for answers, and Zuora’s SSG team just kept coming up.”