Freemium offers — whether time-limited, feature-limited, or capacity-limited — can do a great job of helping your business to acquire customers, and can be an essential tool for scaling. Each freemium model has its own benefits, but there is one thing they all have in common: for the business to be sustainable, a sufficient number of freemium users must ultimately convert to paying customers.
By the time a subscriber is ready to convert, you’ve already invested a lot of time and money, to create a freemium (or free trial) model to give customers a taste of what they would be buying, and making it as appealing as possible.
The decision point — where the consumer makes a commitment and enters the payment page — is critical. If they don’t click now, everything you’ve invested in the customer up until this point goes to waste.
So how can you get free users to convert to paid subscribers? One overlooked tool is your payment experience. Here are 3 things you should consider to optimize conversion.