They have become the new normal for many sectors, especially in the B2C world where, for example, they have become the predominant business model in the entertainment and news industries. Over the past few years, subscription business models have penetrated the B2B and industrial world as well. It started with software-as-a-service transitions moving from perpetual software licenses to cloud-based software solutions in the form of monthly or annual subscription. In fact, IDC reports that by 2024, 66% of all software revenue will be purchased with a subscription business model and this trend is seeing a CAGR of 14.4%. From there, it moved to product-as-a-service (PaaS), equipment-as-a-service (EaaS), and Device as-a-service (DaaS) — to the point where, in 2019 DaaS as a product was offered by PC manufacturers with over 65% of market share. It is undeniable that the manufacturing world is going to embrace this new type of business and revenue models over time. And yet, many manufacturers have not yet gotten started with their subscription journey. But first-mover advantage matters.