In a subscription business, customers are at the heart of everything you do. And keeping them happy is what will ensure your long-term success in the Subscription Economy.

If you’re looking to make the shift from a traditional product-focused business model, you’ll want to learn what it takes to delight your customers and provide the types of services and experiences that inspire brand loyalty and increased sales.

For this paper, we analyzed data from hundreds of successful subscription businesses to uncover the top 12 things B2C businesses can do to thrive.