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Future-Proof Your Business with the Subscription Model

Whitepaper by the Subscribed Institute in collaboration with INSEAD

Why now is the perfect time to consider subscriptions

If you’ve been following business news of late, you’d be right to believe that subscription companies are either taking a hard hit or growing exponentially.  The fact is that most subscription companies fall somewhere in between and are seeing steady growth even in the aftermath of COVID-19.

The subscription business model is proving to be very resilient in extremely uncertain market environments that demand a great deal of flexibility from vendors and value predictable and steady revenue streams. 

As a result, more and more non-subscription companies are now considering adopting recurring revenue-based business models to ensure that their business remains relevant and is ready for the post-pandemic future. And it might be the perfect time to make the switch.

In this whitepaper, Wolfgang Ulaga, Senior Affiliate Professor of Marketing at INSEAD and Michael Mansard, EMEA Chair of the Subscribed Institute argue that the Subscription Economy is the future of business and the winners will be companies that make bold decisions and act quickly in response to changing market conditions.

If you’re a business leader interested in future-proofing your business, get this whitepaper to:

  • Learn what makes subscription businesses so resilient and why the current crisis is an opportunity for subscription business growth
  • Understand a framework that helps companies identify the direction in which they can grow and determine how to get there based on where they are today
  • Deep dive into the four strategic growth levers (based off the Ansoff Matrix) that organizations should consider to succeed with subscription business models
  • See how subscription companies around the world are using the four levers to succeed in the current market.
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