It seemed logical to think that shelter-in-place orders would have been a boon for over-the-top (OTT) streaming services as consumers hunkered down at home, hungry for new content (and with extra time to enjoy it). The assumption was that sign-ups would increase while churn would be reduced. But there are more factors at play, contributing to slowed sector growth. In prior years, OTT has driven media’s upward trend in revenue growth, through net account growth. In fact, according to Nielsen, 60% of consumers subscribe to more than one paid streaming service, and 93% plan to increase or keep their current streaming services. However, following a brief surge in new accounts in the early weeks of the pandemic, sign-ups fell, declining at a rate of 18.7% by the end of Q2. Churn rose considerably too, reaching rates above 40%. This could be due to a lack of new content being created (particularly for those OTT services offering sports entertainment), or because consumers, under pandemic-related financial stress or job displacement, were reducing their entertainment spending.