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How Automotive Companies Win in the Battle for the Digital Customer Experience

Amy Konary
VP, Chair of the Subscribed Institute , Subscribed Institute
Report by the Subscribed Institute in collaboration with IBM and Adobe

With 2020 finally receding into the rear view mirror, the next chapter of subscription businesses is accelerating to a whole new destination. If 2020 was a year to pivot and reset, 2021 is doubling down on what worked. Customers continue to demonstrate a preference for subscription services — and choice — over one-time product sales. And the bid to keep them engaged and increase recurring revenue is driving Anything as a Service (XaaS) offerings.

But where do you begin?

The Subscribed Institute hosted a roundtable discussion, “How Automotive and Electronic Companies Win in the Battle Around The Digital Customer Experience,” with Sara Carlson, Partner at IBM GBS & Zuora Practice Lead; Axel Heyenga, Industry Strategy Director for subscription offerings in the automotive industry at Adobe; and Amy Konary, Global VP of Zuora’s Subscribed Strategy Group to answer this very question. Download this report for highlights from the discussion, including:

  • How companies can move rapidly beyond products to establish a new business model that enables direct relationships with customers
  • How to increase engagement throughout the customer life cycle
  • The opportunity to capture recurring revenue by orchestrating a best-in-class subscriber experience
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