The Subscription Economy continues its expansion across B2B sectors, from financial services to manufacturing, giving companies more opportunities to innovate and scale than ever before. But for all the enthusiasm about the subscription model from their customers, providers, and investors, companies are finding it hard to keep up with the operational realities of meeting the subscription moment.

Building long-term relationships with customers is the route to value in the subscription economy. Yet the Quote to Cash (QTC) process at most B2B companies—even those with subscription businesses—is optimized for linear transactions, not relationships. This results in complexity and cost to the provider, and a poor experience for the subscriber. Companies that set out to improve their processes are faced with multiple design choices. And determining which choices to make is a lengthy process that involves coordination with multiple teams in your company.