Having spent more than two decades working in the Subscription Economy, I no doubt believe in the model, its economic resilience, and potential for business growth. I also believe that it’s much better for customers than the old product-based economy. But, are subscriptions making the world a better place?
This existential question has been on my mind a lot as we navigate a global pandemic, social unrest, and a whole new way of living and working. On top of this, scientists unequivocally state that our planet is facing a climate emergency. It’s a lot. We can all agree that the world needs help right now, maybe more so than ever.
Being in the midst of a crisis with no clear end in sight can make you feel powerless. But as I’ve written before, “crisis” can be traced back to the Greek word ‘krisis‘, meaning ‘turning point in a disease.’ It denotes a critical moment, a time to evaluate and make a decision. And while there isn’t one single solution to the challenges we face, each one of us can make a big difference in the choices we make. We all have the power to make decisions for good, no matter how small, in all facets of our lives.
Those of us that participate in the Subscription Economy at work, and with our wallets at home, have an opportunity to make responsible choices, to make sure that subscriptions are part of the solution — part of the change that we wish to see in the world.
Let’s look at how subscription businesses can help create change for social good.