Juggling more streaming services than ever before? You’re not the only one.
New data shared by research firm Parks Associates shows Americans are increasingly willing to stack subscription services like Netflix, Disney+ and even live TV streaming services like YouTube TV. Parks Associates recently surveyed 10,000 Americans with access to broadband or high-speed internet and had one key takeaway: 46% of U.S. households now pay for four or more streaming services, which is up from 22% just a year ago. In other words, the number of Americans with four or more services has more than doubled in the last year.
(Note: 88% of all U.S. households have access to broadband or high-speed internet, per Parks Associates. That would come out to about 111 million U.S. households, meaning there are 52 million with at least four streaming subscriptions.)
This is a dramatic shift from where the streaming landscape was even just a few years ago. In 2019, less than one out of 10 American households with access to broadband internet paid for four or more streaming services; now, it’s close to one out of every two American households who’ve stacked four services. And overall, 82% of U.S. households with high-speed internet access subscribe to at least one streaming service — up from 65% in 2017.