We may have just shot forward ten years in ten months.
The pandemic has acted as a dramatic accelerant for the Subscription Economy in terms of agility, flexibility, and autonomy. It has been the ultimate forcing function for digital transformation.
Here in the US, about 40% of the workforce are currently sitting through Zoom meetings in their sweatpants. That percentage will drop by the end of the year, but the data is clear: when the dust settles on the pandemic, there will be twice the amount of remote workers as before.
About twenty million remote workers have moved, or are planning to soon. Lots of them are leaving big cities for cheaper and larger spaces, while younger workers are happy to replace them (at discounted rents!).
So what’s the common denominator across this new “post place” world in terms of work, leisure, housing, dining, health care, travel, and all the rest of it?
I think it boils down to one word: Usership. A new consumer sentiment that values people over things, experiences over products, and access over ownership.