Aiming to “make the complex simple,” the 11-year-old tech startup was born out of a desire to make the right information easily accessible in real time.
Through its custom-designed SaaS applications for clients in the financial services, healthcare, and automotive industries, Small World Social provides interactive educational content that users can access across a range of devices and platforms, from the web to mobile to wearable sensors.
The company’s apps and SaaS solutions make customized content including interactive videos, how-to guides, and knowledge transfer from subject matter experts, available to users. All offerings are designed to be accessed from anywhere: so users determine how, when, and at what pace they interact with the content.
Take the HelpMe Feed app for breastfeeding mothers. Despite guidelines from the World Health Organization and the U.S. CDC that recommend exclusive breastfeeding for the first six months, the reality is that only 25% of babies in the United States are reaching that benchmark, according to the CDC. While the percentage is higher globally, according to UNICEF, no country meets the recommended guidelines. Mothers often face significant barriers to breastfeeding, including a lack of support, timely information, and resources.