“The financial advice industry is in the middle of a transformative period. The business models that have underpinned the sector since its inception are being disrupted and reshaped by a number of forces ranging from regulatory pressure to technological change,” says Megan Murray, Head of Finance at eMoney Advisor. Adds Murray, “The commission-based model financial advisors have typically seen success from is being challenged as the industry—and perhaps more importantly, its investors—embrace an advice-based approach that provides advisors with the opportunity to charge for their service rather than only for the products they sell.” The industry also now focuses on comprehensive financial planning — that is, identifying financial goals unique to each investor for different stages in their lives. For example, an investor might want to build college funds for her children, buy a vacation home, or retire at 55. Younger folks may not even have money to invest yet. Instead, they need a financial plan to help them pay off student debt or manage budgeting and spending. Advisors help them develop a wealth management roadmap that forecasts how these goals might be achieved. Naturally, today’s tech-savvy investors demand more visibility in the management of their plans and the flexibility to change them as needed wherever they are, on whatever device they choose. “We understand that leading with financial planning might be a big change for some of our clients. Whether it’s a technology change, a behavior change, a workflow change, or all three, we strive for seamless implementation and high user adoption. Ultimately, we strive to help our clients work more efficiently to drive business growth and provide better outcomes for their clients,” says Murray.