Juniper Research’s report also shows that multiservice subscriptions, that provide several services for a single cost, will be a $69 billion industry by 2025. In contrast to many sectors, these will be led by offerings from tech conglomerates, like Amazon’s Prime service and the Apple One subscription. These offer multiple digital services together in a way that many competitors cannot.
‘The digital subscription market will be heavily disrupted by multiservice offerings,’ remarked research author James Moar. ‘Physical subscriptions are insulated against this to a degree, as many are produced directly by the goods providers. However, we expect some subscription marketplace providers to play an analogous role in the coming years.’
Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.
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