Along with a time of hardship for businesses, this pandemic has ushered in (and/or accelerated) some key changes in consumer behavior. The need to stay at home and socially distance in order to meet government guidelines has meant that buying preferences have altered as individuals sign up for services that they potentially hadn’t thought about before. According to a new international survey of twelve countries on changing consumer preferences in the Subscription Economy, 78% of international adults currently have subscription services, and 75% of international adults believe that, in the future, people will subscribe to more services and own less physical “stuff.” As a result, subscription-based models have witnessed a boom in popularity, becoming a key means for businesses to ensure a stable revenue stream and for consumers to get the products they want in a convenient, low-cost way. In fact, according to a recent Subscription Impact Report by Zuora, more than half of subscription businesses have not been impacted by the pandemic, while one quarter are actually seeing subscriber acquisition rates accelerate. Yet, whilst these stats are positive, subscription businesses cannot afford to be complacent – especially those offering Consumer Packaged Goods (CPG). In order to continue to prosper during these tough times and beyond, businesses need to focus on forming direct relationships with their customers, to both increase satisfaction rates and encourage loyalty. Ensuring positive subscriber experiences has never been more integral to future survival and success.