“Matchroom’s Eddie Hearn Wants DAZN To Double Its Subscription Price.” For those who don’t know, DAZN is one of the largest streaming services in the world. Last year, they streamed over 507 million hours of sports across nine countries. They’re the Netflix of live global sports, bigger than ESPN.
So should one of the leading streaming services double their prices? I actually have no idea. (And full disclosure, DAZN is actually a Zuora customer). This column isn’t about what DAZN should or shouldn’t do with its pricing, or whether the entire video streaming space is actually undervalued because investors don’t realize the untapped pricing leverage these companies actually have.