Subscribed Articles

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Build, adjust, move fast: Modularity meets Total Monetization

The full power of Total Monetization can only be unlocked with the right technology: a modular monetization platform. Its flexibility and scalability gives businesses the freedom to experiment with and adjust offerings to match customer — and market — demand as quickly as it evolves.

Mix it up: How to implement multiple monetization models

Now that you’ve had some time to let the concept of Total Monetization sink in, we want to shift your focus just a bit. In this edition of Subscribed, we’ll talk about the essential groundwork needed to successfully adopt Total Monetization.

Follow the dots: Why a customer-centric world requires a demand-led strategy

But wait, you say! Isn’t it already obvious to all that you have to start with the customer? Yes. But here’s the problem: too many company strategies are still focused on the past, where they push supply instead of monetizing demand.

Is the Subscription Economy over? Subscriber fatigue and what it means for modern business

It’s not looking too good for subscriptions right now: News sites are dropping their paywalls, streaming services are turning to ads (and into cable), and there’s even noise of SaaS companies abandoning the model. What’s going on?