Physicians around the world use medical imaging equipment manufactured by Siemens Healthineers, amongst other providers, to produce millions of medical images every year. Medical images contribute to a continuously growing pool of multidimensional health data ranging from electronic medical records, image databases, and other multi-layered health IT systems. In harnessing the potential for better and more effective care from this exponentially growing data is where artificial intelligence comes in. AI-based technologies help care providers utilize mass amounts of data for making up-to-date, patient-oriented decisions and designing care processes accordingly. Siemens Healthineers recognized early on that AI — a phrase largely used to describe the capability of a computer to perform tasks or reasoning processes with intelligence approximating a human being — has the potential to support smart data integration that provides a more comprehensive picture of the patient and allows holistic decision-making in medicine. But how does a company that offers continually evolving digital solutions — based on AI-technology — deliver that value to customers who predominantly only make an equipment purchase every two to three years?