Convenience is now everything and digital disruption has prompted major shifts in consumer expectations.
Today, automotive brands aren’t just tasked with delivering a high-quality, reliable vehicle – they’re expected to make the trip simpler, more comfortable and more enjoyable. This has only intensified with the explosion of new models around sharing and owning a car.
Additionally, there are new players disrupting traditional trading models – such as Tesla, which, like Apple, sells its vehicles direct.
However, the industry has been slow to adapt to this new world. Part of which is because of the legacy model with dealerships. But consumer demand and heightened expectations are making brands sit up and see that they need to change this model.
Understandably, Covid-19 has accelerated certain trends and there’s been a massive need to drive e-commerce further and quicker across multiple categories.
Yet, within the automotive industry, we are at the climax of transformation and should expect to see huge changes in the coming years.
If brands don’t set up a new strategy for success, they risk failing their customers. It has never been more important for brands to speak directly to their customers to ensure they have a seamless journey from start to finish.