Over the past few years, gamers have had their long held conceptions about what it means to “own” a game completely upended. And when you consider the size of the gaming industry, it’s a seismic shift.
Check these stats out: There are currently over two billion people playing video games, and experts expect that number to increase to over four billion by 2030, which would be just under half of the entire global population. And gaming has long since left Hollywood and the music industry in the dust in terms of total revenue: the gaming industry clocks in at roughly $150 billion annually versus $42 billion for the global box office and $20 billion for the music industry.
And one of the forces behind the transition from game ownership to gaming membership is Sarah Bond. As the corporate vice president for Microsoft’s gaming ecosystem, Bond is set on bringing gaming into the modern age. And she’s got the background to do it. She went from Yale undergrad to Harvard MBA and then was smartly snapped up by McKinsey where she focused on consumer digital businesses. She then went on T-Mobile, where she held a variety of senior roles and was part of the team that led that company’s transformational turnaround.