Think Caterpillar with their “smart iron,” or Briggs & Stratton with their landscape-as-a-service. But while some logistics companies are still in the theory phase of IoT — putting sensors in place but then being stumped as to how to monetize this connectivity — others, like Konecranes, have successfully made the move from theory to practice, monetizing new connectivity to provide increasing value for their subscribers. What does this look like? For Finland-based Konecranes Group (Nasdaq Helsinki:KCR), a worldwide leader in the industrial lifting equipment sector, this means a shift from the manufacturing of equipment like cranes and hoists to a robust service business creating new revenue streams.