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Best Buy Expands its $200 Membership Program Across the U.S.

Best Buy is taking its tech support membership program nationwide, offering subscribers services such as free installations and discounts on repairs as the big-box retailer looks to move beyond just selling gadgets. The program includes services such as free installations and discounts on repairs.

The Best Buy Totaltech plan will be available across the country starting Tuesday after a pilot program that began in April, the company said in a statement. Priced at $200 a year, the program also includes exclusive pricing, as much as two years of protection on most purchases and free deliveries, among other perks.

The retailer is looking to generate more sales from services—and keep pace with competitors such as Amazon and Walmart. Subscription services, pioneered by Amazon, are a growing part of retailers’ efforts to lock in customers with perks such as free and expedited shipping and other benefits. 
Best Buy originally offered its pilot program, called Best Buy Beta, at about 90 of its more than 900 U.S. stores. Members of that program will be folded into Best Buy Totaltech, as will customers in the company’s “Total Tech Support” and “Geek Squad Tech Support” plans.

Best Buy shares rose Tuesday morning and have gained about 7.5% this year.

—Bloomberg News

This article was from Ad Age and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to [email protected].

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