4. Home voice platforms will move toward ubiquity in the U.S. and many more services, content, gaming and other features will be offered through voice platforms, including services using artificial intelligence and machine learning which will advance the complexity and the quality of games, information services, interactive content, and social interactions.
5. Everybody coming out of high school and college wants to be a startup CEO. One well-known, venture capitalist, Peter Thiel, even supports a series of fellowship grants that encourage students to drop-out of college and start their own companies.
6. Disney+ is likely to be the big winner in terms of growth in SVOD services in 2021, but Netflix NFLX will continue to grow, particularly internationally.
7. HBO and Warner Media/ATT T have created a major disruption in Hollywood’s traditional show business by announcing all of the Warner Bros. films in 2021 will be released on HBO Max, simultaneous with in-theatre releases (to the extent theatres are open in various markets). This will put a big hole in the finances of traditional movie theatres. The question is will it be a major driver for more HBO Max subscriptions? With the SVOD world full of powerful competitors like Netflix, Amazon, Hulu, Disney+, and others, this dramatic move may be just what is needed to give HBO a top slot in the SVOD industry. I believe other studios will follow suit and close or eliminate “the window” between theatrical releases and the ability to watch at home on a VOD service.
8. Snap will continue to dominate the social media usage of teens and young adults, but TikTok will also continue to grow strongly, probably at a faster rate than Snap. Both services play to the video-centric, user-generated interests of a wide range of kids and adults. YouTube may well start to feel the heat of these competitors.
9. Cord cutting will continue to grow as traditional cable/satellite subscriptions are replaced in many homes by skinny bundles, SVOD, AVOD, and other digital content. Companies like Comcast CMCSA, Spectrum and others will need to figure out new ways to make money with consumers, as well as how to drive more revenue and profit in their Internet and TV businesses.