Pricing and Packaging

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Pricing and Packaging

12 Data-Driven Pricing and Monetization Strategies for B2B

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Subscription Pricing: When Complexity is Your Friend

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Designing the Subscription Bundle: The Biphasic Monetization Strategy

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Goldilocks Companies & Usage-Based Pricing

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Marco Bertini, Visiting Harvard Professor on Pricing and Selling Value

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Subscribed Institute Talks: Redesigning SaaS Packaging

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How to Increase ARPU with Smart Product Bundling

Pricing and Packaging

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How One SaaS Company Eliminated “The Paradox of Choice” with Smart Pricing and Packaging

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Usage-Based Pricing and the “Rule of 3s”

Pricing and Packaging

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Subscription Pricing Changes: Gitlab Gets It Right

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3 Building Blocks to Monetize a Digital Business

Pricing and Packaging

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Align Your Price Metric With Customer Value

Pricing and Packaging

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BCG’s John Pineda on Subscription Pricing Strategies

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How to Raise Your Prices

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Deloitte Report: Flexible Consumption Operating Models

Pricing and Packaging

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10 Questions If You’re Considering a Freemium Business Model

Pricing and Packaging

Best Practices in Business To Government Pricing Strategies

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Subscription Economy Benchmark: Termed and Evergreen Subscriptions

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Subscription Economy Benchmark: B2B Annual vs Monthly Plans

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Subscription Economy Benchmark: B2C Annual vs Monthly Plans

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Subscribed Institute Benchmark: B2B Subscription Pricing

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Subscription Economy Benchmark: Usage-Based Pricing

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Successfully Designing Pricing for Upsells and Expansion

Pricing and Packaging

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How to Design Tipping Points in Your Subscription Pricing

Pricing and Packaging

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Selecting the Right Value Metric for Your Subscription Pricing

Pricing and Packaging

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Usage-Based Pricing Key to Subscriptions, According to Yale School of Management

Pricing and Packaging

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Dell APEX: Usage-Based Subscriptions Elevate the Customer

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The Great Pricing Debate: A Conversation with Tomasz Tunguz of Redpoint Ventures

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Usage-Based Pricing and the Subscription Model

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Pricing Is a Neglected Lever for Industrial Companies Transitioning to Digital

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Value-Based Pricing with Mark Stiving, Ph.D.

Growing Gains

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Direct Subscriptions May Be The Next Level Of Fan Monetization

Media

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Subscription Musings from Cape Cod Bay

Subscriptions For Good

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Can Your Media Business Strategically Price Content?

Media

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Freemium or Free Trial? We Have a Winner!

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Can The Subscription Model Fix Healthcare?

Subscriptions For Good

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Industrial Companies Shifting to Subscription Models Need to Think Beyond Technology

Manufacturing

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3 Tips for Converting Online Trials to Paid Users

Subscriber Experience

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Selling Less to Sell More: A Conversation with Zuora’s Amy Konary

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Benchmark: Product Catalog Optimization

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Fender Hits the Right Note with Free Trial Offer

Media

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5 Strategies for Monetizing Connected Devices

Manufacturing

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Optimize Pricing and Packaging | 10 Essential SaaS Growth Strategies

Tech

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Expand with Usage Pricing | 10 Essential SaaS Growth Strategies

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Expand with a Cross-Sell Strategy | 10 Essential SaaS Growth Strategies

Tech

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Expand through an Upsell Path | 10 Essential SaaS Growth Strategies

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Create Tailored Product Editions | 10 Essential SaaS Growth Strategies

Tech

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