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The Definitive Guide to Subscription Metrics

By the Subscribed Institute

Track the performance of your recurring revenue business

As a subscription company, you want to uncover new revenue opportunities, make business decisions based on data insights, and track the right KPIs to drive growth. This requires a standard, verified set of metrics.

At the Subscribed Institute, we’ve worked with hundreds of the world’s leading subscription companies to set the industry standard for calculating subscription metrics.

This guide outlines our methodology for the core subscription metrics you need to track the performance of your recurring revenue business in the Subscription Economy.

Get the guide to learn how to calculate and use the following types of subscription metrics:

  • Recurring Revenue Metrics
  • Subscriber Metrics
  • Subscriber Value Metrics
  • Retention Metrics
  • Receivable Metrics
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