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Subscription Impact Report: COVID-19 Edition

Research by the Subscribed Institute

How COVID-19 has impacted Subscription Companies

While the impact of the coronavirus (COVID-19) has spread across global citizens and economies, businesses have had to quickly adapt. The latest edition of the Subscription Impact Report shows trends of how COVID-19 has impacted subscription growth from March 1 – May 31, 2020 compared to the previous 12 months.

The report dives into trends across Software, Media, IoT, Education, and various other industries over these past three months. Additionally, we examine how subscription businesses have responded to the COVID-19 crisis, and actions taken to focus on long-term customer retention.

Report highlights:

  • Up-to-date subscription growth rates across various industries prove that subscriptions remain resilient amid COVID-19.
  • Half of companies have not seen a significant impact on subscription growth. We find that certain industries are seeing an accelerated growth rate while others see a deceleration.
  • Despite the initial impact of COVID-19 on subscription growth, industries are seeing a return to normalcy and are now focused on long-term retention.
  • Learn the three most common COVID-19 responses that subscriptions companies have enacted to drive longer-term customer retention.
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