Goodbye, Ownership. Hello, Usership.
Over the last five years, CES has quietly transformed into one of the most important car shows in the world. This January over 175 companies will be showcasing their new transportation and vehicle technology. This week Tien Tzuo talks with Zuora’s Axel G. Heyenga, an automotive expert, about the way car companies are using the event as a way to transform their brands and their products.
For manufacturers looking to win the channel experience, five key levers can mean the difference between success and failure.
As Eagle Foods prepared to launch new flavors of its Cretors popcorn last year, executives at the Ohio-based company decided to test their indulgent offerings with consumers using an unorthodox way: a subscription box.
Serial entrepreneur Jennifer Fleiss knows what it’s like to face rejection. Founding the clothing rental startup Rent the Runway in 2009 alongside Jennifer Hyman, the then-business school friends secured a meeting with their dream mentor, fashion designer Diane von Furstenberg, only to be told their business idea wouldn’t work.