Goodbye, Ownership. Hello, Usership.
This week Tien talks with Sri Srinavasan, Chief Product and Engineering Officer at Zuora. This week Zuora announced a lot of exciting new product features during their big Customer Day event, so Tien thought it would be fun to peek inside the hood and find out how Sri thinks about building new products.
For restaurants, subscriptions go hand-in-hand with investment in apps and customer loyalty programs. “We see businesses that are playing in subscriptions are out-competing businesses that are not,” says Sean Keith, director of new business development at Eagle Eye.
Airbnb is shifting from a transactional travel business to an ongoing lifestyle service. It's not about booking discrete stays anymore; it's about providing compelling environments for people to live, work and play.
Subscribed Strategy Group’s Stamos Kanellakis argues that the ability to design services based on what drives behavioral intention and adoption ultimately separates the winners from the losers in the Subscription Economy. He advocates CXOs should use the Unified Subscription Adoption Model to assess service potential, prioritize launch, inform subscriber acquisition and retention, and pricing and packaging strategies.